We coined this term because it actually is what we offer and is also new, but under no circumstances want to be a fashion.
We have a preview of the twenty-third edition of the CSR website, If you look in your dictionary the term "sustainability" is displayed:
Sustainability. 1. f. Quality of sustainable.
Sustainable. 1. adj. That can be sustained. Opinion, sustainable situation. 2. Adj. Particularly in ecology and economy that can be sustained for long without deplete resources or cause serious damage to the environment. Development, sustainable economy.
Is consume what is needed (on demand, scalability)
Is streamlines what is consumed (Cloud Computing)
Ecological footprint is reduced (Cloud Computing)
Is used technology to make the business sustainable (Cloud Computing)
Is contributes to the continuous technological innovation (NGN, Next Generation Networks)